October 7 2024, 9:21 am | BY Ricki Green | 5 Comments
The Formula 1 Australian Grand Prix has unveiled its new positioning – Expect Nothing Less – with brand strategy, brand system and campaign work created by independent agency Bullfrog.
Working with the Australian Grand Prix Corporation’s executive team and internal creative team, Bullfrog has executed a dynamic new direction with the ambition to build excitement and get fans revved up for the 2025 racing season.
The creative represents the ongoing evolution of the sport into a cultural phenomenon beyond the race itself – supercharged by Netflix’s Drive to Survive.
Says Lani Evans, division manager, brand at…
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