‘Go woke, go broke’: Fury over Nottingham Building Society’s ‘inclusive’ rebrand

Nottingham Building Society first opened in George Street in the city in 1859 and has used Robin Hood as part of its branding since the 1980s. The infamous Sherwood Forest outlaw is a hero of English folklore who stole from the rich to give to the poor. He has been depicted countless times in literature, theatre and film. Historians have long argued over whether he was born in Nottingham or nearby Sheffield.Brendan Clarke-Smith, former MP and Nottingham councillor said: “Robin Hood is an integral part of our history and replacing him with a squiggle is akin to cutting our heritage’s heart out with a spoon. “Unlike our most famous outlaw, they appear to have completely missed the target with this one.”One X user wrote: “Go woke go broke. I will be pulling my money out.”Nottingham Building Society’s new logo features a bright green background and the “N” has been stylised. Announcing the rebrand, the Society said: “We’ve…