Lvly’s chief operating officer, Jasmine Russell, was part of the key leadership team that expanded the e-commerce florist domestically and internationally.
Russell’s career path has taken her from online pick-packer all the way to chief operating officer.
Inside Retail caught up with Russell to discuss the evolution of Lvly, why no two days are ever the same, what’s top of mind as a COO and her career journey thus far.
She explains why her biggest piece of advice to aspiring retail executives is to take every learning opportunity you’re offered and upskill outside of your current department.
Inside Retail: What key roles and experiences have shaped your career path to becoming Lvly’s COO?
Jasmine Russell: I started my career in e-commerce, not that I knew that at the time, when I was selected to be part of the Cotton On Group’s first intake of online pick-packers at their Lara distribution centre. Online shopping was a relatively new idea at…
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