How John Madden became synonymous with football

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When John Madden began calling his local San Francisco radio station in 1997, it signaled the start of nearly 20 years of conversations between the football legend and morning-show host Stan Bunger, as the presenter writes in “Mornings With Madden: My Radio Life with an American Legend’ (Triumph Books, out Tuesday).

John Madden’s iconic Morning Madness show was broadcast on San Francisco’s KSFO. Courtesy of Stan Bunger

What made the discussions on KCBS all the more remarkable was not only that Madden did it five days a week, at 8.15 a.m. sharp, but that it came at a time when the Super Bowl-winning coach was at the peak of his glittering broadcasting career and, thanks to the video game that bore his name, was making more money each year than any NFL player.

“You’d have to have missed about 40 years of American culture to not know who John Madden was,” Bunger writes.

“John Madden was a Big Damned Deal, but not too big to show up every…

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