Acclaimed American actress Sydney Sweeney dazzles Dubai’s major digital screens and hoardings promoting Kérastase Paris’ new product “Elixir Ultime.” This is the French luxury hair and scalp care line’s first appearance on UAE’s outdoor advertising platform. This campaign was launched during the first week of October 2024. As Kérastase celebrates its 60th anniversary, it has given its most beloved product a fresh look and feel. The iconic new Elixir Ultime is now refillable and boasts an improved formula for a dazzling shine. The campaign uses the main tagline “The Shine of An Icon” portraying Sydney Sweeney’s professionally taken black and white, classy, photograph, with shiny and healthy blond hair. The hydrating hair oil is portrayed in its original color to make it stand out and grab people’s attention. • Advertisement • Your browser does not support the video tag. The hoarding uses a different design and tagline which is “The…
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