The popcorn bucket wars are heating up.
After high-profile entries from Alien: Romulus and Deadpool & Wolverine, Gladiator II has entered the arena — or more accurately, entered with the arena.
The movie’s official social media accounts today featured a video of “The AR-ena Popcorn Bucket,” which is lap-sized, circular Roman Colosseum perfect for holding plenty of that titular concession. The item comes equipped with an QR code that, when scanned, conjures up a visualized gladiator battle. The promo language invites fans to “finish the popcorn, scan the code, and let the games begin.”
If you want one, you’ll likely have to head to a Cinemark theater. It’s the only domestic major chain that will have the ARena bucket — though there are a few smaller exhibitors in the mix, as well.
And it’s not just popcorn promos for Gladiator II.
Last month, Pepsi dropped their “Roman Empire” TV spot featuring featuring…
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