Getty ImagesTamagotchi is having a moment – again.The egg-shaped toy housing a virtual pet was one of the biggest crazes of the 1990s.And several attempts to reignite the brand over the years appears to have now paid off for owner Bandai Namco. Global sales more than doubled between 2022 and 2023, it tells the BBC, and Tamagotchi has now opened its first shop in the UK – something it didn’t even do when it was 1996’s hottest gadget.The London shop, based in Camden Market, is a hub of nostalgia with seemingly countless devices for sale Unsurprisingly, the modern Tamagotchi isn’t the same thing you would have bought in the 1990s.It still looks the same – a garishly coloured egg with a small digital screen and buttons – but the actual toy has much more functionality.”Now you can connect with friends, you can play on Wi-Fi and download different items, and that’s really combating that sense of fatigue that you might have gotten with some earlier models,” Tamagotchi brand manager Priya…
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