A raft of celebrities from entertainment, sports, and enterprises are endorsing food and grocery delivery disruptor Swiggy through the unlisted market ahead of its IPO despite competition from rivals from players like Zomato and Zepto.In a recent round, Swiggy’s pre-IPO shares were actively traded in the unlisted market, with approximately 200,000 shares already acquired by prominent individuals, said people involved in the transactions.Notable investors in the company include cricketers Rahul Dravid and Zaheer Khan, tennis star Rohan Bopanna, studio owner Karan Johar, and actor and entrepreneur Ashish Chowdhry.ETMarkets.com”Swiggy has significantly transformed the food delivery landscape in India, and participating in their evolution promises to be highly lucrative. The company’s consistent innovation, spanning from food delivery to grocery services, has been instrumental in maintaining its competitive advantage in the industry,” said Ashish Chowdhry, founder of Disrptve Ventures…
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