New York
CNN
—
Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers.
The company said in a statement that Coca-Cola is “always looking at what our customers like and adjusting” its flavors. “As part of this strategy, we’re planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025,” a spokesperson said.
The short lifespan of Spiced is surprising, because the company promoted it as a permanent flavor. Coca-Cola didn’t provide a specific reason for axing Spiced, although lack of awareness of the new offering and confusion about the flavor (it wasn’t actually spicy) probably contributed to lackluster sales.
Coca-Cola introduced Spiced in February with a splashy ad campaign. The…
