More family films hitting cinemas this weekend with DreamWorks Animation/Universal’s feature take of Peter Brown’s New York Times bestseller, The Wild Robot, however, unlike Paramount/Hasbro’s Transformers One last weekend, this one is mom/female leaning. Opening weekend at 3,900 theaters is pegged at $20M+.
That’s around the average start for an animated major studio movie in September and not that far from where we saw Transformers One last weekend with $24.6M. Also keep in mind that it’s original animation, and that’s always a lower bar start than established feature cartoons.
Wild Robot will have the vast majority of premium screens with 380 Imax hubs with all showtimes up to primetime. After that time, Lionsgate’s Megalopolis from Francis Ford Coppola will have evening Imax showtimes in key metropolitan locations, repping around 200 of its 1,700 theater count. Overall, for Wild Robot, there’s close to 900 PLF screens including all…
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