'Bhool Bhulaiyaa 3' vs 'Singham Again': Ajay Devgn's film falls behind Kartik Aaryan's horror comedy in non-theatrical sales

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This Diwali will witness a mega clash at the box office as Ajay Devgn’s commercial actioner Singham Again and Kartik Aaryan’s much-awaited horror-comedy Bhool Bhulaiyaa 3 will hit the theatres. Ahead of their theatrical release, both the films have secured big deals from various OTT platforms, as per media reports. 

Singham Again has got around Rs 130 crore from its digital partner Amazon Prime, making it the biggest OTT deal for Ajay Devgn and Rohit Shetty respectively.

“It’s a big film and hence, a big deal. The overall non-theatrical sale is around Rs 180-200 crore mark, with satellite and music getting another Rs 50-70 crore,” a source was quoted as saying by Bollywood Hungama. 

Meanwhile, reports suggested that Singham Again has fetched a non-theatrical deal worth over Rs 200 crore from Jio Cinema including satellite, digital, and musical rights. Ajay Devgn’s upcoming film has been mounted on a massive budget of Rs 350-375 crore, excluding print and advertisement…

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