Aditya Birla Group’s Jewellery Brand Indriya Opens Its First Store in Pune

Aditya Birla Group’s jewellery brand Indriya has opened its first store in Pune. The Group has launched eight stores since its inception in July—three in Delhi, and one each in Indore, Ahmedabad, Pune, Mumbai, and Jaipur. With the new store in Bund Garden, Pune, the Group is further strengthening its consumer portfolio, leveraging its strong brand equity and deep market insights. Pune, Maharashtra’s cultural capital, is a rapidly growing economic centre with a flourishing jewellery market. For Indriya, the city offers a unique opportunity to engage with a discerning and diverse consumer base. Pune’s blend of Maharashtrian tradition and modernity creates an ideal environment for showcasing exquisite craftsmanship. With its rich heritage and youthful, dynamic population, Pune presents an exciting landscape for Indriya to expand its presence and connect with customers seeking both design and innovation. …