NEW YORK – SEPTEMBER 05: Singers Justin Timberlake and Beyonce perform on stage during the Conde … [+] Nast Media Group’s Fifth Annual Fashion Rocks at Radio City Music Hall on September 5, 2008 in New York City. Justin Timberlake and Beyoncé’s “Until the End of Time” hits Billboard’s TikTok chart, becoming a years-delayed top 40 hit once again. (Photo by Stephen Lovekin/Getty Images)Getty Images
TikTok has been turning rising talents and relative unknowns in the music world into superstars—if only momentarily—for years now. Record labels regularly hunt the social media app for what may be the next hot song or act, but that’s not the platform’s only role in launching successful tunes.
Occasionally, users on TikTok will turn a years-old track—usually one that has been largely forgotten—into a hit. TikTokers often skew younger, and there have been many instances when they’ve collectively discovered a cut and used it in thousands upon thousands of videos,…
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