The artist referred to as KAWS labored with Basic Generators to create a couple of designs for Reese’s Puffs cereal. Each and every field features a QR code that hyperlinks to a smartphone app known as KAWS Puffs, evolved in collaboration with Acute Artwork. The usage of the field as a visible base, KAWS Puffs open an augmented truth cereal portal in which the person is invited to step, into a brand new realm.
This isn’t the primary time an artist has labored with a meals corporate to position their artwork on grocery retailer cabinets. Take for instance Andy Warhol (or extra correctly: the Andy Warhol Property), labored with the Campbell Soup Corporate to liberate a collection of “Andy Warhol fiftieth Anniversary” soup cans. Like what KAWS and Reese’s Puffs did right here in 2021, the design of the packaging is other, whilst the contents stay the similar.