DIOR MEN’S SPRING 2025 LIFESTYLE CAPSULE ADVERTISING CAMPAIGN BY RAFAEL PAVAROTTIDIOR
Regarded as one of the best F1 drivers of all time, not to mentioned the best dressed too, the aligning with Dior seemed a natural move for Lewis Hamilton. And now, the seven-time Formula 1 World Champion and Dior Ambassador has joined forced with Artistic Director of Dior Men, Kim Jones, to offer a lifestyle capsule collection. Of course, there’s an accompanying campaign, captured by Rafael Pavarotti, where Hamilton is front and center sporting his threads, and a newly released behind the scenes film that shows the making of the collection.
As you’d expect agility, exhilaration, and innovation come into play as the line is dedicated to winter sports—namely skiing and snowboarding—complete with a couture spirit and Hamilton’s signature polished streetwear aesthetic. It also channels a zest for life, with a color palette to match with bright blues, oranges, and pink that are tempered with…
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