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HomeTechnologyParamount+ will bring watch parties to Twitter under new Viacom deal

Paramount+ will bring watch parties to Twitter under new Viacom deal

Twitter and ViacomCBS have penned a brand new multi-year virtual content material deal that, amongst different issues, will deliver a trio of Paramount+ watch events to the social media platform. ViacomCBS plans to make use of Twitter’s platform to advertise virtual content material, together with its Paramount+ streaming provider, the use of quite a few codecs like Twitter Moments and highlights.

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