Reliance is reportedly set to keep Disney+ Hotstar as its primary streaming platform following the merger of Star India and Viacom18, sources familiar with the matter told The Economic Times. This decision will see JioCinema, Reliance’s current streaming service, merged into Disney+ Hotstar, creating a consolidated streaming platform for the combined entity.The move comes as part of the $8.5 billion merger between Reliance and Walt Disney’s media assets in India, announced in February 2024. The resulting media giant will control over 100 TV channels and two major streaming services.Why Reliance ‘went with’ Disney+ Hotstar over it’s own JioCinemaAccording to sources, Reliance’s leadership chose to retain Disney+ Hotstar due to its superior technological infrastructure. The company had also considered other strategies, including integrating Disney+ Hotstar into JioCinema or running separate platforms for sports and entertainment content, which Reuters has also reported. Reuters…
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